Web Product for Hospitality
Overview
Yummy was born from the idea of bringing technology to one of the largest business sectors in Spain: hospitality. In Spain, there are over 200,000 restaurants, bars, and food service businesses, yet only 25% are currently digitalized.
My contribution
➝ Product Design ➝ Product Management ➝ Webflow Development ➝ UX/UI Design
The team
➝ Founder ➝ 1 Designer
Year
2024
Process
Spain has a vast number of bars and restaurants, yet only a small percentage are currently digitalized. This large segment is in need of a technology partner to help them establish an online presence and digitize part of their services. This hypothesis laid the foundation for the creation of Yummy and its various features.
Discovery & Research
➝ Market Analysis
➝ User Interviews (restaurant owners and diners)
➝ Creation of User Personas
➝ Benchmarking
Value Proposition
Our value proposition is:
"We provide optimized websites for the hospitality industry that increase reservations and sales, with easy management and continuous support. Enhance your online presence without technical headaches, with visible results from the first month."
Customer Segmentation
Yummy Site targets bar and restaurant owners or managers who lack advanced technical knowledge and run small to medium-sized businesses, needing both economic flexibility and digital solutions.
Product Roadmap
Version 1.0: Launch
Epics:
➝ Hospitality Website
User Story: As a restaurant owner, I want to create a personalized website to establish an online presence without technical complications.
➝ Dynamic Digital Menu
User Story: As a manager, I want to easily update the digital menu to reflect changes without external help.
➝ Basic SEO
User Story: As a restaurant owner, I want my website to appear on Google to attract more local customers.
Version 1.1: UX Improvements and Integrations
Epics:
➝ Online Reservation Integration
User Story: As a user, I want customers to book reservations through the website to improve operational efficiency.
➝ Simplified Control Panel
User Story: As an administrator, I want a more intuitive control panel to manage the website without technical expertise.
Version 2.0: Expansion and Automation
Epics:
➝ Marketing Automation
User Story: As a restaurant owner, I want to automate marketing campaigns (email, Google Ads) to attract more customers without extra effort.
➝ Performance Analytics
User Story: As a manager, I want to receive automated reports on website visits and reservations to optimize business decisions.