Product direction
What to build, for whom, and why now.
- Discovery
- Positioning
- Roadmaps
I turn research, operating friction and product intent into work that teams can pick up and move forward.
My work sits where product, operations and implementation meet. I enjoy the messy middle — where an idea still needs a decision, a shape and a way to move.
What to build, for whom, and why now.
Research, scope, decisions and the work needed to ship.
Tools and workflows that make ownership visible.
Projects where a clearer path changed how a team worked — and what the business could see.
30 days → 2–3 days
Monthly accounting lag after rebuilding the finance workflow.
Small structural changes can make the whole business easier to read.
Things I’m building alongside product work — because the fastest way to learn is to make.
Valencia, Spain
31 years old
At Signaturit, I work on digital trust products where roadmap, compliance and rollout need to stay connected. Earlier, at Vitaliti and Stayland, I helped turn fragmented work into systems teams could actually use.