SaaS Product for E-commerce

Overview

I led the creation of a SaaS web product for e-commerce businesses using Webflow, focusing on enhancing the customer journey with seamless product discovery and a frictionless checkout experience. The goal was to boost sales conversions and reduce cart abandonment through an intuitive, streamlined interface, fully customizable on the Webflow platform.

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My contribution

➝ Product Strategy & Roadmap ➝ UX/UI Design in Webflow ➝ Payment Gateway Integrations ➝ User Testing & Iteration

The team

➝ Founder ➝ Product Manager (my role) ➝ 2 Frontend Developers ➝ 1 Backend Developer ➝ 1 UX Researcher

Year

2023

Process

Discovery

The project started with in-depth user interviews and competitor analysis to pinpoint pain points, particularly around checkout. Users often found multi-step checkouts cumbersome, causing abandonment. We created personas that highlighted the need for a simplified, mobile-first checkout.

Value Proposition

We designed a one-page, frictionless checkout that eliminates unnecessary fields and supports multiple payment methods. Integrated features like autofill and instant payment confirmation further reduced friction, while custom analytics provided real-time insights into cart abandonment.

Product Roadmap

V1: Built core functionality including product listing and Webflow-enabled checkout.
V2: Introduced customizable templates for businesses and enhanced checkout speed.
V3: Added AI-powered product recommendations and dynamic upsell suggestions.

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Outcome

Our platform resulted in a 25% decrease in cart abandonment and a 10% increase in average order value across several e-commerce businesses. Clients praised the seamless checkout and mobile-first design.